The short answer is that email marketing is a great way to drive traffic, grow your list and make some money.
I've used email marketing to:
It's one of my most loved digital marketing tools.
But it's also an area with a lot of confusing questions. Like, how do you find emails to send people? How do you get people to open your emails? How does it work for my business? So, this blog post will answer these questions and more!
I'm going to start with defining what it IS before explaining what it DOES. I learned this from my favorite college professor. This has helped me a lot, especially with complicated topics.
Email marketing is a way of sending a commercial to people. They can see it on their computers and phones.
Most emails are sent with marketing automation software that is called an autoresponder. But not always; if you're doing cold outreach (discussed below), those are done with your normal email account.
Email marketing works by enticing the readers to take an action you want to achieve a goal in your business. Email is the delivery mechanism of the message.
To get started, you need to have an email address (or many) to send the marketing message.
There are many, many ways to collect emails through your other online marketing efforts but they are grouped into two kinds of list-building: inbound and outbound.
Constant Contact has a great list of 15 Ways to Collect Emails for Email Marketing that you should check out.
I also have created an automated way to do this using a simple lead funnel and Facebook ads. It's called Automated Audience, and I use it every day in my business to collect emails on auto-pilot for me.
Once you have the email, you need to work to build a relationship with the person, and then they will take action that meets your goals.
Remember that people are on the other side of your email. They want to be treated with the same respect as if they were talking to you in person. This helps with building a great relationship!
You can grow your business by doing 3 things.
Each email marketing campaign should be set up to reach one of these three goals so let's jump into some specifics for each one!
This one is simple… turn your email readers into customers by giving them a reason to buy.
Here are a Few Ideas to Get You Started:
You can also create a brand awareness campaign asking your current subscribers to forward your emails, so you get new subscribers!
This one is where you add on something during the checkout/purchase process.
Two great examples are
Both of those serve the same purpose, to increase the amount of money you're spending during that purchase (your transaction value).
This is a little trickier with email because it usually happens during the checkout process. But, one of my best email marketing strategies is to add one of these “little extras” to the receipt email and ask them to buy it if they didn't before!
Try it and see how it goes for you!
This is my favorite one of the three ways to grow a business with email marketing. You can use marketing automation to set this up and let it run. That way you create passive income!
You already did a hard job… getting someone to buy! And now customers want you to help them with more problems!
You do that with drip campaigns (also called sequences or series). These are automated email messages sent at specific intervals (i.e., daily, weekly, monthly) to drive customer loyalty and increase sales.
The ideas here are endless, but here are three campaigns that work very, very well:
In any email campaign, make sure each email in the series has a strong “call to action” that is very clear so the reader knows what to do.
Email marketing is king because it is the communication platform you own.
What do I mean?
Social media and other websites can kick you out of their playground anytime you annoy them. Just look at what happened with Twitter and Donald Trump. If social media platforms will kick off a United States President, they will kick you off too.
With an email list, you control the platform. It's your playground. You can email them as much as you want without worrying about getting booted.
Technically any software you're using can kick you off too so always back up your email list. It is one of the top assets in your business.
This depends on your business goals. But, really, the most effective email marketing strategy is the one you implement.
For reals.
According to the Direct Marketing Association, email has an ROI of around $47 per dollar spent! It is one of the most effective internet marketing tools available to you.
So pick one that sounds easy to you and get it implemented in your business today!
A strong subject line is critical for high open rates! Make it relevant, concise, and unique.
Two great subject line writing tips are:
Good subject line writing is hard but it will make your email more noticeable. It should stand out from the spam messages in other people's inboxes.
You sure can!
With most marketing automation software, you can create a simple landing page that allows you to collect email addresses without having a website.
If that's important to you, be sure to look for software that has that as a feature.
Nope, it is not. And it never will.
Let me tell you 3 reasons why:
Email marketing evolves just like anything else, but it is here to stay.
So, so many things!
I had one client take an email campaign and turn it into a private podcast to get more people to consume it!
You can also
Really, you are only limited by your imagination!
HECK YES!
I've seen single emails generate $100 to $1 million (no, that's not a mistake).
One friend of mine needed a big hit of cash to pay a tax bill. She emailed her list with a new, exclusive offer and had $60,000 in her bank account within a few days.
In my previous business, we generated over $100,000 per month with our email list.
A client sent her list one email about an existing $3,500 offer, and 7 people signed up!
I've sent affiliate marketing promotions to my email list in newsletters and made $147 sales.
All for learning the art of email marketing.
These results are possible, but it is hard to get the same results unless you put in a lot of time and effort.
Building a relationship with your readers is critical, and I have an online course that will help you do that!
It's called Relationship & Revenue and it is the 3-part foundation for your email subscribers to feel welcomed, trust you quickly, & be ready to buy your offers.
Let me know in the comments!
